| Design Thinking | Apple |
|---|---|
| Fail early and often | …but just internally. |
| Leave titles at the door | Do not come in if you do not contribute to the meeting. |
| There are no good ideas | Either it sucks or it is insanely great. |
| Do! Don’t talk. | |
| Build on ideas of others | Yes, but turn them into something insanely great. |
| The quantity is it. | The quality is it. |
| Avoid criticism. | "This is shit" |
| Stay focussed. | Stay hungry. |
| Dare to be wild! | Stay foolish. |
| Think human centered. | Think details oriented. |
| Be visual. | |
| Let’s have Fun. | Never take the same elevator with Steve. You do not have a job anymore. |
q.e.d. Apple does not do Design Thinking. Nonetheless, Apple products are still best of breed.
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